Developer Support
Add Your Pricing Plans
3 min read
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Last updated on Jan 13, 2022
These appear in your App Market listing under Pricing & Plans – they help a user to see which plans you have available. You can add up to four plans each with their own set of features and benefits.
Tip:
Take a look at the App Market to see how other apps approach their Pricing Plans.
1. Go to the Pricing tab in the Wix Developers' Center under Market Listing.
2. Scroll down to Pricing Plans and click Add Plan.
Note:
If you've selected Freemium, it'll automatically set up a free plan, and you won't be able to change the price. You can only update the name and features, or add additional paid plans.
3. Follow the steps below on how to set up each plan.
Add Plan
You can add up to four plans, one at a time. If you have more than four plans you'll need to use an External Pricing Page to display them all.
Plan Name
Add a name for each plan. This could be something like 'Starter', or 'Basic'. Try to structure the names so they have some sort of progression – e.g. 'Beginner', 'Intermediate', and 'Pro'.
Plan Benefits
You can add up to four benefits for each plan. These should show a clear distinction and progression in what you get for each plan, with stronger benefits reserved for plans with a higher price.
Pricing
You can add the price you want to charge for each of your app's plans:
Recurring Payment (Monthly or Yearly): Set your price per month when billed monthly and yearly. Offer a discount when billed yearly to encourage your users to choose this option.
One Time Payment: a user pays once for all of your app's features, with no time limit on how long they can use it for.
Dynamic Pricing: choose this if you want to offer bespoke pricing models like 'Pay As You Go'. Add a description to let users know about the pricing structure of your app – this is displayed in the market listing instead of the plan’s price.
Tips:
Check out the App Market: see how some of the top apps and similar apps to yours have set up their pricing
Consider these factors: what does your app do, and what value does it offer Wix users?
Set a minimum price of $2.99 a month: this works well for covering processing fees and generating revenue. A lower price than this doesn't offer a significant increase in conversion.
Offer incentives: you can set both monthly and yearly recurring plans for website apps. If you do this, we recommend offering at least a 20% discount to users that sign up for a year.
4. Click Add Plan when you've finished adding your Plan Name, Plan Benefits, and Pricing.
You can see in this example we've added three plans:
5. Hit the Visible toggle next to each plan to select whether it shows up in the App Market.
6. Click Save.
7. You can hit Preview Listing at the top of the Pricing tab to see how it'll look on your App Market listing. Here's what the example we set up looks like:
Now you've set up your Pricing Plans, it's time to set up a Pricing Page.
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